{"id":62297,"date":"2016-11-18T19:50:20","date_gmt":"2016-11-18T19:50:20","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=62297"},"modified":"2022-02-11T06:47:06","modified_gmt":"2022-02-11T12:47:06","slug":"scale-paid-traffic-campaigns","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/scale-paid-traffic-campaigns\/","title":{"rendered":"The Ultimate Guide to Scaling Paid Traffic Campaigns"},"content":{"rendered":"

Interested in\u00a0taking your converting campaigns and scaling them to greater heights?
\nThere’s a few things you need to know\u2014fortunately, you’ve come to the right place.
\nWhether you\u2019re just starting out, or refining your tried and tested practices, this round up of our best resources on scaling traffic to your business will point you in the right direction.
\nNow, go play in traffic! \ud83d\ude42<\/p>\n

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster<\/a><\/h2>\n

\"AdGridBlog\"<\/a>
\nThe process laid out in this post\u00a0is three years in the making.
\nThe Ad<\/span> Grid<\/span> is DigitalMarketer\u2019s process for organizing and systemizing our paid traffic strategy.<\/strong> It takes the guesswork out of creating an ad<\/span> campaign.
\n(RELATED:<\/strong> Crafting a Digital Advertising Plan<\/a>)
\nIt\u2019s a 7-step process that dramatically increases the odds of\u00a0<\/strong>creating a paid traffic campaign that is an absolute home run<\/strong>.
\n\"unnamed\"<\/a>
\nCheck it out before you launch your next campaign.<\/p>\n

How to Leverage Facebook Data to Scale Your Ad Campaigns<\/a><\/h2>\n

\"fb-blog\"<\/a>
\nIt\u2019s not tremendously difficult to build an ad<\/span> campaign that generates a few leads. The real trick is SCALING that campaign<\/a>.
\nThe reality is that every ad<\/span> campaign eventually FATIGUES<\/strong> and must be exposed to \u201cfresh blood.\u201d
\nIn this case study,\u00a0Molly Pittman will show you a free tool that makes breathing new life into ad<\/span> campaigns<\/span> a cinch.<\/em>
\nYou\u2019ll see how DigitalMarketer\u00a0is able to find 100\u2019s of thousands of new prospects <\/strong>in just a few minutes of research.<\/p>\n

Episode 20: 5 Ways to Scale Paid Traffic Campaigns<\/a><\/h2>\n

\"Podcast-Ep20\"<\/a>
\nCongratulations! You are seeing some success with your Facebook ad campaigns.
\nIt\u2019s time to find new audiences like the ones that are converting and cut back on those that aren\u2019t.
\nThe Perpetual Traffic experts (Keith, Ralph and Molly) will show you five ways to scale and optimize your successful ad campaigns in Episode 20\u00a0of the podcast.<\/p>\n

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns<\/a><\/h2>\n

\"Podcast-Ep71_v5\"<\/a>
\nAre you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?
\nTake back control from the Facebook ad platform using the Michigan Method, the \u201cmultivariate testing technique on steroids.\u201d Ralph Burns reveals how to use this strategy (and the origins of its name), so you can get the best ad results.<\/p>\n

Episode 16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor<\/a><\/h2>\n

\"Podcast-Ep16\"<\/a>
\nWithout a doubt, you’re going to have questions. Buying media is no easy feat!
\nThat’s why, in Episode 16 of Perpetual Traffic, the experts answered\u00a0listener questions about buying website traffic.
\nThe questions come from the Facebook Ads University and DigitalMarketer Engage Facebook communities and answer frequently asked questions about scaling campaigns, Power Editor, and running traffic to cold offers.<\/p>\n

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes<\/a><\/h2>\n

\"Podcast-Ep37\"<\/a>
\nIn Episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic\u2026 and their solutions for not falling into the same traps.
\nIf you\u2019re running traffic on Facebook and want to see better results, and more return on your Facebook advertising \u2014 you need to make sure you\u2019re not committing any of these mistakes. And if you are \u2014 fix them using the experts\u2019 suggestions.
\nYou’ll learn…<\/p>\n