{"id":55385,"date":"2015-03-12T15:28:09","date_gmt":"2015-03-12T20:28:09","guid":{"rendered":"https:\/\/dmwsprod.wpengine.com\/?p=55385"},"modified":"2022-02-11T06:47:27","modified_gmt":"2022-02-11T12:47:27","slug":"dedicated-email-drops","status":"publish","type":"post","link":"https:\/\/www.digitalmarketer.com\/blog\/dedicated-email-drops\/","title":{"rendered":"The Traffic Avalanche: How To Buy Access to Someone Else’s Email List"},"content":{"rendered":"

I manage $300,000+ in monthly media spend for websites like Survival Life, DIY Ready and MakeUp Tutorials.<\/p>\n

Roughly 1\/3 of that spend goes to dedicated email drops like this one promoting an offer at\u00a0Survival Life…<\/p>\n

\"Dedicated<\/p>\n

These email drops send an avalanche of traffic to a low-dollar “Tripwire<\/a>” style offer or a Lead Magnet squeeze page<\/a>.<\/p>\n

You can see the spikes of traffic we get when we drop these emails…<\/p>\n

\"dedicated-email-drops-img3\"<\/p>\n

Yep… email drops can send\u00a0blasts of traffic\u00a0to your website all at once. \u00a0(Make sure your server is ready ;))<\/p>\n

This is a fantastic website traffic strategy to add to add to your arsenal\u00a0if you’re using (or are unable to use) an ad network with a reputation for banning accounts or disapproving ads.<\/p>\n

Before we get started let’s clear up a few questions you might have.<\/p>\n

Dedicated Email Drops: The Basics<\/h2>\n

Q: \u00a0Why would someone sell me their email list?<\/strong><\/p>\n

A:<\/strong>\u00a0 Great question. \u00a0And the answer is they aren’t selling you their email list<\/strong>. \u00a0They are selling you ACCESS<\/span> to their email list. \u00a0They will send the email on your behalf and (ideally) will endorse you and your offer in that email.<\/p>\n

Notice how Newsmax\u00a0endorses Survival Life in this email to their list…<\/p>\n

\"Dedicated<\/p>\n

You won’t receive the actual email addresses. \u00a0You give them money, they send an email to their list.<\/p>\n

Q: How much does a dedicated email drop cost?<\/strong><\/p>\n

A<\/strong>: It depends on the list. \u00a0I’ve spent as little as $5 and as much as $40,000 on a single email drop.<\/p>\n

Email drops are quoted on a Cost Per Thousand (CPM) basis and usually fall between $6 and $20 per thousand email addresses.<\/p>\n

Q: Where do I find these email lists?<\/strong><\/p>\n

A:<\/strong> I’m glad you asked. \u00a0That’s what the rest of this article is about. \u00a0\ud83d\ude42<\/p>\n

How to Find an Email List to Rent<\/h2>\n

I’ve found that doing the research myself is more effective than using a list broker.<\/p>\n

It takes some elbow grease but, in the end, I end up with more clicks for less cost.<\/p>\n

That said, you could use a service like…<\/p>\n